Legends of the Game
It sounds like a great idea: Hosting a "legends game" to honor your most decorated former men's basketball players. But how do you make all the details of such an event come together, including getting busy star players to return to campus?
The University of Illinois pulled it off last fall with rousing success, honoring 30 former players with more than 15,000 fans in attendance. The keys, says Illinois Assistant Athletics Director Kent Brown, were planning ahead and thinking through every aspect of this unique event.
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In the Neighborhood
Everyone talks about the importance of community relations. But nurturing local connections can only happen if they become part of your everyday and long-term strategies.
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School Lands NFL Camp
There are 32 NFL teams that need summer training facilities, and many use college campuses in their home states. How do you become one of those sites? For Missouri Western State University, the answer was to get political, and now the school will host the Kansas City Chiefs' camp beginning in 2010as well as receive an upgrade for its training facilities.
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